Joycrafter develops and publishes social games for the web and mobile (the "Service"). In this policy, " Joycrafter" refers to WISJOY ENTERTAINMENT HONG KONG LIMITED and its Affiliates, which shall mean subsidiaries, parent companies, joint ventures and other corporate entities under common ownership. We may also refer to Joycrafter as "We" or "Us".

If you have questions regarding this Privacy Policy or our collection and use of information, please contact us as described in the Section "Contact Us".

Information We Collect

When you use any Joycrafter, also referred to as an "application" or "app", you get access to its online community within that game and you allow Joycrafter to access certain information from your profile for that application. The information you allow Joycrafter to access varies by application, and it is affected by the privacy settings you and your friends establish in that application. You can control and find out more about these settings within the application. For example, Joycrafter may access and store some or all of the following information, as allowed by you and your preferences:

By playing a Joycrafter game, you are authorizing Joycrafter to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the application could provide to Joycrafter through the EULA - End User License Agreement - posted on the application portal you downloaded the app from. Your agreement takes place when you "accept" or "allow" (or similar terms) one of our applications.

Information We Collect from You Directly

When you interact with the application, We may collect and store information from you directly as described below:

Registration Information

We may allow you to "register" with Us by using Facebook Connect or other Application authentication options to create an account or profile within the Service. We may also provide a more typical registration flow where you may be required to provide the following information: your age or birthday (for age screening and/or to better understand who our users are); your e-mail address; a password and other information that helps Us confirm that it is you accessing your account.

We may also offer you the option to complete a user profile that is visible to other Joycrafter users. Your user profile may include: a profile image; one or more game username(s); and a Joycrafter user ID number that is created by Joycrafter and used to identify your profile.

Information We Receive or Collect When You Access Joycrafter Games on a Mobile Device

If you play Joycrafter games on your mobile telephone or other mobile device, including iPads and tablets, we collect mobile device identifiers, including MAC Address, and possibly IP Address. In certain games we will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, geo-location or e-mail address. We may also access your contacts to enable you to invite friends to join you in the Service.

Payment Information

Joycrafter may also receive the billing and payment information that you provide when your purchase is processed by another party, such as Apple (for purchases on iOS devices), Google (for purchases on Android devices).

Customer Support Correspondence

When you ask for assistance from our Customer Support team, we will collect and store the contact information you provide (generally your name and e-mail address), information about your game play or activity on the Service, and your username or ID number. We will also store the correspondence and any information contained within.

Push Notifications & Local Notifications

With your consent we may send push notifications to your mobile device to provide game updates and other relevant messages. You can manage push notifications from the Social section within the relevant game.

Technical and Usage Information

When you access our websites or play our games, We collect (i) certain technical information about your mobile device or computer system, including MAC Address, IP Address and mobile device ID; and (ii) usage statistics about your interactions with the Service. This information is typically collected through the use of server log files or web log files ("Log Files"), mobile device software development kits and tracking technologies like browser cookies to collect and analyze certain types of technical information. Some of the cookies the Service places on your computer are linked to your user ID number(s). For more information on how We utilize cookies and other tracking technologies please review the "Cookies and Automated Information Collection" discussion under ("How We Collect Information about You").

How We Collect Information about You

We may collect information about you in any one or more of the following ways:

Information about Players and Play

To provide a richer game play and social experience, We collect information about your play and interaction with other players. The bulk of this information is collected and stored through the use of Log Files, which are files on our web servers that record actions taken on our games and websites.

Communications Features

You may be able to take part in certain activities on our websites or games that give you the opportunity to communicate or share information not just with Joycrafter, but also with other users of our Service. These include:

We may record and store archives of these communications on Joycrafter's servers to protect the safety and well being of our users and Joycrafter 's rights and property in connection with the service. You acknowledge and consent to the recording and storage of such communications for these purposes.

Cookies and Automated Information Collection

When you access the Service, We collect certain technical information in order to (i) analyze the usage of our sites and services; (ii) provide a more personalized experience; and (iii) manage advertising. We and service providers acting on our behalf, such as Google Analytics, use Log Files and tracking technologies to collect and analyze certain types of technical information, including cookies, IP addresses, device type, device identifiers, browser types, browser language, referring and exit pages, and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, game state and the date and time of activity on our websites or games, and other similar information. In some cases, We will associate this information with your user ID number for our internal use.

We may also employ other technologies including (i) web beacons, which allow Us to know if a certain page was visited or whether an e-mail was opened; (ii) tracking pixels, which allow Us to advertise more efficiently by excluding our current users from certain promotional messages, identifying the source of a new installation or delivering ads to you on other websites; and (iii) local shared objects also known as flash cookies, which help Us to prevent fraud, remember your in-game preferences and speed up load times.

You can set your web browser to warn you about attempts to place cookies on your computer or limit the type of cookies you allow. Flash cookies operate differently than browser cookies and cookie management tools available in a web browser may not remove flash cookies. To learn more about and manage flash cookies you can visit and make changes at the privacy settings panel. If you disable cookies, you may lose some of the features and functionality of playing our games, as Joycrafter cookies are necessary to track and enhance your game activities. Please note that companies delivering advertisements in our games or on our websites may also use cookies or other technologies, and those practices are subject to their own policies.

Other Sources

We may collect or receive information from other sources including (i) other Joycrafter users who choose to upload their email contacts; and (ii) third party information providers. This information will be used to supplement your profile - primarily to help you and your friends connect. It will be combined with other information We collect.

How We Use the Information We Collect

In general, We collect, store and use your information to provide you with a safe, smooth, efficient, fun, and customized experience. For example, We may use information collected from you in any one or more of the following ways:

One important use of your information is communication. If you have provided your e-mail address to Joycrafter, We'll use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-game activity, including comments from friends, notifications about in-game status and requests. Some messages, such as invites for friends to join you in a game, may include your name and profile photo. We may also send promotional e-mail messages and promotional messages ("Promotional Communications") directly or in partnership with parties other than Joycrafter. Each Promotional Communication will generally offer recipients choices about receiving additional messages.

Sharing of Your Information

We will share your information (in some cases personal information) with third parties, that is parties other than Joycrafter, in the following circumstances:

Third Party Service Providers

We will provide your information to third party companies to perform services on our behalf, including payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist Us in our marketing efforts. We direct all such third party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on Joycrafter's behalf.

Advertising of Third Party Products and Services

We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give Us your consent. We may share (i) aggregated information (information about you and other users collectively, but not specifically identifiable to you); (ii) anonymous information; and (iii) certain technical information (including IP Addresses, MAC Addresses for mobile devices and mobile device IDs) to develop and deliver targeted advertising in the Service and on the websites of third parties. We may also allow advertisers to collect these types of information within the Service and they may share it with Us. Advertisers may collect this information through the use of tracking technologies like browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience). To learn more about behavioral advertising or to opt-out of this type of advertising for participating ad networks, you can visit the Network Advertising Initiative or the Digital Advertising Alliance.

Our collection, use, and disclosure of anonymous or aggregated information are not subject to any of the restrictions in this Privacy Policy.

Safety, Security and Compliance with Law

Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Service and may be disclosed: (i) when We have a good faith belief that We are required to disclose the information in response to legal process (for example, a court order, search warrant or subpoena); (ii) to satisfy any applicable laws or regulations; (iii) where We believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; (iv) when We have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person or the public generally; and (v) in order to protect the rights or property of Joycrafter.

How to Access and Update Your Information

Information We Receive From an SNS Where You Play Our Games

To manage the information Joycrafter receives about you from an SNS where you play our games, you will need to follow the instructions at that site for updating your information and changing your privacy settings. The privacy management tools for applications on Facebook can be found here. The privacy management tools for Google + can be found here. You can manage certain aspects of information collection and use by going to the settings of your (mobile) device and reviewing the permissions of each application.

Once Joycrafter receives your information from an SNS, that information is stored and used by Joycrafter in accordance with this Privacy Policy, and you may access and update that information as described below. Game or other accounts created with Joycrafter are considered active until We receive a user request to delete them or deactivate them.

Other Methods of Accessing and Controlling your Information

If you no longer want Joycrafter to make active use of your information, you may send an e-mail to Place "Delete My Account" in the subject line and include your first name, last name, e-mail address and user ID number from which you access our games (if applicable) in the body of the e-mail. We will respond to your request within thirty (30) days. Please note that certain records, for example those pertaining to payments or customer service matters, will be retained for legal and accounting purposes. If you have sent or posted content on the Service, We may not be able to delete it.

Your Sharing and Messaging Options

Information We Receive from Third Party SNS Where You play a Joycrafter Game If you play our games at a third-party SNS, Joycrafter will be able to access and store profile and other information about you as described above. The categories of information you share with Us will depend, in part, on the permissions you grant Us and the privacy settings you have established at the SNS where you access the application. Joycrafter does not offer an "opt out" option for specific fields that are shared by the SNS where you access and play the game(s).

Opting Out of Push Communications

When you install our apps on your mobile device you can choose to receive push notifications. You can turn off push notifications by visiting the "options" or "settings" page within the relevant game. You may also receive local notifications. You can turn off local notifications by visiting the "options" or "settings" page within the relevant game.

Privacy Policies of Linked Sites and Advertisers

Our websites and games may contain advertisements from companies other than Joycrafter that may link to their own websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.

Security of Your Information

Joycrafter implements reasonable security measures to protect the security of your information both online and offline, and We are committed to the protection of customer information.

While We take reasonable precautions against possible security breaches of our websites and our customer databases and records, no website or Internet transmission is completely secure, and We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your personal information safe (including your account password), and to log out of your account after use. If your account is hacked, this may lead to unauthorized play of your Joycrafter games, so be careful to keep your account information secure. If you have questions about the security of our websites, please contact us at

Unfortunately, the transmission of information over the Internet is not completely secure. Although We strive to protect your personal data, We cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once We have received your information, We have procedures and security features in place to try to prevent unauthorized access.

Right to Access

Users in certain jurisdictions have a right to access personal information held about themselves. Your right of access can be exercised in accordance with applicable law. Please submit any requests for access to your personal data in writing to

Privacy Policy

Last updated on: June 15th, 2016

Beijing Tendcloud Tianxia Technology Co.,Ltd and its affiliates(hereinafter referred to as“we/us”or“TalkingData”collectively), as a company focusing on internet comprehensive data service,pays much attention to protection of personal information and privacy in data service all the time.Please read privacy policy below carefully to learn how we collect and use information from or about you and your terminal users.Please note that visiting TalkingData website or using our service means you have read,learnt and agreed to accept this privacy policy.This policy is valid during the whole process of usage of the website and its services,if you do not agree with this policy,you shall stop using TalkingData website immediately and various services described in details as below.

I.How We Collect and Use Information

1.Visit and Browse TalkingData WebsiteWhen you visit our website,like most websites,we will

-Use cookie technique to store conversation/selection information in your computer;
-Use clear gif/Web Beacons/Web Bugs software technique to tell us which content is valid;
-Automatically collect certain information and store in log file.These information includes:Internet protocol(IP)address,browser type,Internet service provider(ISP),reference/exit page,OS,date/time stamp,click-data stream and so on.

We use these information to:

-Improve your website experience and service quality;
-Help us manage website content efficiently;
-Analyze group users’on-site activities and social information of the whole users group.

2.Overview of Usage of TalkingData Services1)When you register TalkingData service,we will request your personal information,including name,company name,E-mail address,password,telephone number and QQ number to create new account.When you contact us afterward and use TalkingData service persistently,we may request more contact information from you,including:

-Postal address,telephone number,duty and position;
-Your company information,such as company name and business type;
-Your product information,such as mobile application name,content,type and certain character;promotion channel and others.

We may use these information to:

-Send you registration confirmation;
-Learn and manage account;
-Respond your service requirement of clients;
-Learn your company’s requirements and requirements of products,so as to determine applicable product and service;
-Contact you for marketing and promotion purpose,and provide you with more information about our product;
-Research and analyze,improve quality of our website and services;

2)You can contact us with our E-mail left on the website.You may provide personal information when you contact us by E-mail,and we will use these information to respond your question and service requirement,and so as to upgrade our website and services.3.Details for Usage of TalkingData Services1)TalkingData Analysis Service

TalkingData provides data statistics analysis service for mobile application through your integration of TalkingData data SDK and API in application.Your application will collect and transfer relevant data of your terminal users through technical means,and our service will help analyze these data to learn the performance and user’s usage situation of your application on different terminal equipment,platform or application distribution channel.

Your terminal users’data usually include but not limited to,SDK or API version,platform,time stamp,application mark,application version,application distribution channel,iOS IDFV,iOS IDFA,Android advertiser mark,equipment model,terminal manufacturer,terminal equipment OS version,conversion start/end time,language residence,mobile network/country code,time zone and network situation(WiFi and so on),hardware,CPU and battery usage situation and so on.

In accordance with your mobile application type and your requirement on statistical analysis,your terminal users’data may also include:user’s gender,age,location,equipment information,OS,operator,promotion channel,trigger event,mistake report and volume of page view and so on.

For the purpose of analysis service,TalkingData analysis service will send above data to TalkingData server through your application,and display in convergent data and analysis report.You could check relevant statistics and analysis result through logging in account on our website.

2)Industry Report Service

We will build TalkingData database based on data collected by analysis service and by other legal means,and make analysis report about application’s performance evaluation or behavior pattern(hereinafter referred to as“industry report”)in publisher,industry,certain area and market.Industry report will be displayed in unidentified convergent way,including those published by TalkingData itself and those customized in accordance with your requirement.

Under special situation,we also make evaluation result about application of certain type or kind in accordance with TalkingData’s statistic model.Such evaluation result may present certain coincidence with your application because of data acquired from your application,however,these evaluation result are made based on our statistic model for the purpose of evaluation which is convergent and anonymous.

3)TalkingData DMP

We will build TalkingData database based on data collected by analysis service and by other legal means,and form TalkingData’s TDID through converging,washing,calculating,and so as to build huge third party group data center.Such center will divide mobile terminal users into different groups by character and hobby,and provide group mark information for all practitioners by open interface,in order to optimize launch and improve marketing effect.

Users could match TDID through TalkingData DMP and buy the corresponding mark information.These mark information are obtained through collecting large amount of mobile application users’data,anonymization and intelligent operation,and ultimately displayed in statistical analysis data,contains no personal privacy or identifiable data.

4)Commercial Cooperation with the Third Party

Besides the service we provide in the form of TalkingData DMP,we also cooperate with a third party in various ways to utilize the data collected processed and handled through TalkingData DMP,which include but not limited to cooperate with advertiser,advertising alliance or advertise agency to optimize advertisement launch and improve marketing effect.Such data we shared with the third party contains no personal privacy or identifiable features.

II.Authorization and Consent from End Users’Data

You are clearly aware of that,you need us to collect,store and process personal information from terminal user of your application,for the purpose of our data statistics and analysis.Therefore,you must undertake:1)You have obtained fully necessary authorization,consent and permit from terminal users,for the purpose of our performance of service;2)You have obtained fully necessary authorization,consent and permit from terminal users for us in order to anonymously and convergently process,transfer(including possible international transfer)the data we collected;3)You have complied and will comply with applicable laws,regulations and supervisory requirement,including but not limited to formulate and publish policy relevant to personal information protection and privacy protection.4)You should make the disclosure and explanation to the end user,allowing us to transfer our collected data to the third parties for Internet targeted advertising purposes on the condition that anonymous and polymerization processing have been made with respect of such data information before transfer.You should also provide end users with easy-to-operate selection mechanism,indicating how and when the user may exercise the option and how and when the user can modify and withdraw such option,so that the user can choose to agree or disagree with the collection and use of his/her information and transfer of such information to the third parties for Internet targeted advertising purposes.You shall be liable for the comprehensive settlement and compensation to us for our possible loss in any kind,if you violate the commitment above and thus causing your terminal user’s claim or right request against us in any kind,or causing us to be involved in legal or administrative procedure.

III.Update and Store Information

We will keep the update channel on your account log page for you to check,update or correct the personal information you left with us.We will store,process and use the data sent to server from your product terminal for the aim of service,and delete them within reasonable term after the aim is achieved.Notwithstanding the above provisions,we may keep certain data for reasonable term within the limit allowed by law for dispute settlement,users’agreement performance and compliance with technical requirements related to safe operation.

IV.Security Measures for Data

No transfer means or digital storage means on the internet is 100%safe.Although we have made reasonable efforts,there are still risks of loss to your’s and your user’s person,property and reputation caused by theft,illegal possession or abuse.You have learnt the risks above and would like to undertake them.We will comply with general and reasonable standard of industry to protect the safety and confidentiality of information we have stored.Including but not limited to:firewall and data backup measure;limited access to data center;confidential agreement with employee and security management system;hash processing to identification information of mobile terminal.

V.Protection for Juveniles Information

We have mentioned in precondition of the services that we refuse to have juveniles registered as our users.We will not collect and use juveniles’data if we knew.If your application is designed and developed for juveniles,please ensure that the terminal user’s registration and usage of application is conducted by guardian of juveniles.

VI.How We Disclose and Share Information

Except for the situation provided hereof,your data will not be disclosed and shared to third party in an identifiable way.However,situations below are exceptions:1.Having Obtained your prior consent;2.Required by judicial,administrative or other legal procedure;3.In the limited circumstances,we may engage the third party provider,consultant or other service provider to provide the work for us with the necessary maintenance,who has executed necessary terms with us to protect safety and confidentiality of data.4.In case of emergency,to protect the safety and legal rights and interests of us,our agents,clients,terminal users or others,after reasonable judgment.5.We are conducting or contemplate to conduct material changes such as mergers and acquisitions,reconstruction,sale of all or part of the share and/or asset,including but not limited to due diligence process.However,we may share anonymous or convergent information with third party in the way which could not identify you or your users directly.

VII.International Transfer Issue

During the process of service provision,we may transfer the data obtained from you or your product terminal users to our affiliated entity or other third party outside your jurisdiction.If you or your product terminal user is located beyond jurisdiction of PRC,or when you and your product terminal user is in jurisdiction of PRC while we need to transfer it to the place outside of jurisdiction of PRC,you shall consent or obtain consent from terminal user for this international transfer.We highly advise you to consult local professionals to ensure this transfer complying with local data-protection requirement.Especially,when the international transfer involves EU and USA area,please pay attention to the legal regulation for personal information data protection of these countries and areas.

VIII.Policy Update and Force

We have the right to adjust the privacy policy at any time in accordance with change of service,adjustment of applicable laws and policies as well as other affected factors.Any update of this privacy policy will be published on this webpage marked with updated time,therefore,please check and learn the privacy policy you shall comply with at any time.If you do not agree with this privacy policy,please terminate visiting and using our service.This policy is an important part of TalkingData Terms of Services.

IX.Governing Law and Dispute Resolution

This policy shall be interpreted and governed by the law of PRC.Dispute in any form between you and TalkingData shall be settled through amicable negotiation.Where it fails,either party has the right to submit the dispute to Beijing Arbitration Commission for arbitration in Beijing in accordance with its arbitration rules effective then.

X.Contact Us

If you have any question,advice or complaint to our privacy policy,please contact【】.

Contact Us

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an e-mail to

© Joycrafter 2016. All Rights Reserved.